DOIONLINE 
DOIONLINE Publish In |
International Journal of Mechanical and Production Engineering (IJMPE)-IJMPE |
 Journal Home Volume Issue |
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Issue |
Volume-5,Issue-12 ( Dec, 2017 ) | |||||||||
Paper Title |
Kansei Evaluation With Rough Sets Theory For New Product Development | |||||||||
Author Name |
Esra Akgul, Emel Kizilkaya Aydogan, Cem Sinanoglu | |||||||||
Affilition |
Department of Industrial Design Engineering, PhDc, Kayseri, TURKEY, Department of Industry Engineering, PhD, Kayseri, TURKEY | |||||||||
Pages |
103-105 | |||||||||
Abstract |
New product development strategy taking into account customer needs has become very important for companies' development and competition in the market. Kansei engineering is a method to help designer for capturing the consumer needs. Kanseiwords help to reflect consumer perception about a product. At the same time, the rough sets theory is effective as a means of knowledge acquisition for designer. This paper proposes Rough Sets Theory with Kansei Engineeringfor the definition of emotional marketability decision rules according to consumer feelings for new baby cot design. Index Terms-Consumer Feeling (Kansei), New Product Development, Rough Set Theory | |||||||||
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