DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-3,Issue-3 ( Mar, 2017 ) | |||||||||
Paper Title |
The College Students’ Behavior Intention of Using Mobile Payments in Taiwan: An Exploratory Research | |||||||||
Author Name |
Ming Lang Yeh, Yin Li Tseng | |||||||||
Affilition |
Department of Business Administration, Chung Hua University, HsinChu, Taiwan | |||||||||
Pages |
89-93 | |||||||||
Abstract |
With the rapid development of information technology, mobile payments play crucial role to the m-commerce system. This study applies UTAUT 2 and constructs a Structural Equation Model to discuss the college students’ intention of using mobile payments. The results shown that the Performance Expectancy, Facilitating Conditions and Habit have positive impact on behavior intention significantly. Hedonic motivation has negative impact on behavior intention. Keywords- UTAUT2, Mobile Payment, behavior intention, Structural Equation Modeling. | |||||||||
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