DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-2,Issue-9 ( Sep, 2016 ) | |||||||||
Paper Title |
A Fuzzy Analytic Network Process For Criteria Evaluation of Sportswear Design and Development | |||||||||
Author Name |
Chun-Mei Lai, Jung-Lin Hung, Cheng-Che Chen | |||||||||
Affilition |
1 Department of Marketing and Logistics Management, Far East University, Taiwan 2 Department of Leisure and Sports Management, Far East University, Taiwan Department of Marketing and Logistics Management, Far East University, Taiwan | |||||||||
Pages |
45-49 | |||||||||
Abstract |
This study presents a framework for criteria evaluation of sportswear design and development. With the considerations of effects of interdependence among criteria and fussiness of experts’ opinions, the by fuzzy analytic network process (FANP) is applied to evaluate criteria. A case study is conducted to build a customized decision-system which can help companies to systematically make decisions for sportswear design and development when launch new sportswear. The results shall provide guidance for the sportswear manufacturers when launch new products. Keywords— Fuzzy Analytic Network Process, Sportswear, Criteria Evaluation, Product Design and Development. | |||||||||
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