DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-2,Issue-4 ( Apr, 2016 ) | |||||||||
Paper Title |
Effective Of Augmented Reality (AR) In Marketing Communication; A Case Study On Brand Interactive Advertising | |||||||||
Author Name |
Elham Baratali, Mohd Helmi Bin Abd.Rahim, Behrang Parhizkar, Zahra Mohana Gebril | |||||||||
Affilition |
Post Graduate Centre of Limkokwing University of Creative Technology 3The University of Nottingham Malaysia Campus | |||||||||
Pages |
133-137 | |||||||||
Abstract |
In this research will examine the new way of digital marketing technology technique as AR which is combining the real world and virtual world in wide large targeting in “Big Idea” and Augmented reality allied the amusement of digital marketing in whole world. The objective of advertising is to come up with the augmented reality is the latest digital technology in the field of advertising area. Augmented reality in Marketing advertising (ARMA) have found a unique and interactive way to engage audience with the company brand. In summary, the primary intention of this project is to bring up or raise the awareness of augmented reality in present and future especially in the marketing and advertising filed. Keywords— Advertising, Marketing Communication, Augmented Reality, Digital Media, Augmented Reality in Marketing | |||||||||
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