DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-2,Issue-4 ( Apr, 2016 ) | |||||||||
Paper Title |
Intransitive Consumer Preferences In A Multi Attribute Choice Experiment | |||||||||
Author Name |
Zoltan Veres, Tamas Tarjan | |||||||||
Affilition |
Department of Marketing University of Pannonia Veszprém, Hungary Research Centre Budapest Business School Budapest, Hungary | |||||||||
Pages |
75-79 | |||||||||
Abstract |
Strong or neutral characteristics of attributes means the subjective importance of a given feature. According to our assumption it determines to what extent a given product attribute adds to the preference of an individual. By application of the Q-grid technique filtering of attributes can be possible. Our experiments affirmed our assumption that intransitivity in consumer preferences is inevitable and increasing with product complexity, multiattribute product-choices are however less intransitive than those based on the pure mathematical model. A further result is that volume of information has no significant influence on the choice. Keywords- preferences; complexity; importances; intransitivity | |||||||||
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