DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLNE-3202

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-1,Issue-9, Special Issue-2, Oct  ( Oct, 2015 )
Paper Title
Factors Influencing Official Mobile Application Purchasing Intention In Bangkok
Author Name
Thanaporn Punjakunaporn, Rapeepat Techakittiroj
Affilition
Assumption University of Thailand
Pages
159-164
Abstract
Mobile applications become the most successful innovation in the world as most of people not only use mobile for communicative channel, but also for accessing the internet via application for many proposes. This paper aim to discover the factors that affect online mobile application purchasing intention in Bangkok and consumers’ behavior and perception which can help the online mobile application producer to develop and make better strategies to their business and motivate mobile users to buy or download the official applications for their mobiles. The finding reveals that demographic such as age, education and income are assumes not related to official mobile application purchase intention, but gender and type of employment are related to official mobile application purchase intention. Keywords - Bangkok, Mobile Application Industry, Official Mobile Application, Purchase Intention.
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