DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLNE-2824

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
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Volume Issue
Issue
Volume-1,Issue-7  ( Aug, 2015 )
Paper Title
Apply Mcdm To Explore The Determinants Affecting Taiwan Banking Performance: Based On The Perspectives Of Balanced Scorecard
Author Name
Cheng, 2yu-Jen, Huang, Shih-Hao
Affilition
2 National University of Kaohsiung, ROC Institute of Business and Management Assistant professor 3,4 National University of Kaohsiung, ROC Institute of Business and Management Master student 700, Kaohsiung University Road, Nanzih District, 811, Kaohsiung, Taiwan, R.O.C.
Pages
120-125
Abstract
This research adopts the four perspectives of balanced scorecard as a framework to posit those factors that affect banking performance. The hybrid model that combines decision making trial and evaluation laboratory (DEMATEL) and analytic network process (ANP) is employed to confirm the interrelationship between each perspective and factor and measure the relative importance of each factor. This research also establish the strategy map for describing how banks can create value by connecting strategic objectives to clarify the causes and effects relationship among the factors. Keywords- Banking performance, Balanced scorecard (BSC), Multiple Criteria Decision Making (MCDM), DANP (DEMATEAL-based))
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