Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
Journal Home Volume Issue |
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Issue |
Volume-1,Issue-7 ( Aug, 2015 ) | |||||||||
Paper Title |
The Influence Of Expertise On Aesthetic Emotion: A Neuroaesthetic Approach | |||||||||
Author Name |
Yu-Chu Yehab, Wei-Chin Hsuc, Chung-Wei Lind, Pei-Hsin Li | |||||||||
Affilition |
Institute of Teacher Education, National Chengchi University, Taiwan Research Center for Mind, Brain & Learning, National Chengchi University, Taiwan 3 Graduate Institute of Applied Science and Technology, National Taiwan University of Science and Technology, Taiwan Department of Education, National Chengchi University, Taiwan | |||||||||
Pages |
40-42 | |||||||||
Abstract |
This study aimed at exploring the neural mechanisms underlying aesthetic emotion when people with different levels of expertise view designed products. Twenty-six college students participated in a fMRI experiment in which an event-related paradigm was employed. The findings suggest that the right sub-gyrus and inferior parietal lobule are related to the induction of positive emotion for people with a high level of expertise in designed products, whereas the inferior parietal lobule and inferior frontal gyrus are related to the provoking of negative emotion for people with a low level of expertise in designed products. Index Terms- aesthetic emotion, neuroaesthetics, expertise, fMRI | |||||||||
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