DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-6,Issue-3 ( Mar, 2020 ) | |||||||||
Paper Title |
New Product Development Performance with Customer and Supplier Participation – Absorptive Capacity and Desorptive Capacity Perspectives | |||||||||
Author Name |
Ng, S. Y., Cho, Vincent | |||||||||
Affilition |
Hong Kong Polytechnic University | |||||||||
Pages |
112-118 | |||||||||
Abstract |
Research has shown that the failure rate in new product development (NPD) is high. The objective of this study is to conceptualize a comprehensive model to investigate the effects of key customer and supplier participation at each stage of the NPD process on NPD performance in a focal firm. Absorptive capacity (ACAP) is predicted to moderate the relationship between key customer participation and NPD performance at a different stage of the NPD process. Desorptive capacity (DCAP) is predicted to moderate the relationship between the key supplier participation and NPD performance at a different stage of the NPD process in a focal firm. Keywords - New Products, New Product Development (NPD), Customer Participation, Supplier Participation, Absorptive Capacity (ACAP), Desorptive Capacity (DCAP) | |||||||||
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