DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLNE-15750

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-5,Issue-5  ( May, 2019 )
Paper Title
Concrete Strategic Planning in Service Quality for Resort Hotel - Vivo BENE Village Attracting Chinese Customers
Author Name
Ji Ping, Chalermpon Kongjit
Affilition
College of Art, Media and Technology, Chiang Mai University
Pages
64-69
Abstract
The objective of the article is to help the resort hotel find out what service quality should be provided to attract Chinese customer. In the article, the user-generated content analysis and SERVQUA model are combined together to study the key service quality attributes and the relevant knowledge. The output of the research is building a strategic planning in service quality. The research result can provide guidelines for the good performance of resort hotel and assist in wining customer satisfaction. Key words - SERVQUAL, User-generated content analysis, customer satisfaction, resort hotel, strategic planning
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