Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
Journal Home Volume Issue |
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Issue |
Volume-5,Issue-5 ( May, 2019 ) | |||||||||
Paper Title |
Concrete Strategic Planning in Service Quality for Resort Hotel - Vivo BENE Village Attracting Chinese Customers | |||||||||
Author Name |
Ji Ping, Chalermpon Kongjit | |||||||||
Affilition |
College of Art, Media and Technology, Chiang Mai University | |||||||||
Pages |
64-69 | |||||||||
Abstract |
The objective of the article is to help the resort hotel find out what service quality should be provided to attract Chinese customer. In the article, the user-generated content analysis and SERVQUA model are combined together to study the key service quality attributes and the relevant knowledge. The output of the research is building a strategic planning in service quality. The research result can provide guidelines for the good performance of resort hotel and assist in wining customer satisfaction. Key words - SERVQUAL, User-generated content analysis, customer satisfaction, resort hotel, strategic planning | |||||||||
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