DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLNE-15749

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-5,Issue-5  ( May, 2019 )
Paper Title
A Study of Independent Chinese Tourists’ Post-Visit Destination Image of Phuket Based on User-Generated Content
Author Name
Jiamin Zeng, Danaitun Pongpatcharatrontep
Affilition
College of Art, Media and Technology, Chiang Mai University
Pages
48-54
Abstract
This study aims to identify the image of Phuket by independent Chinese tourists on the post-visit stage. Web-based text mining has been used to content-analyze the narrative information of the sampled websites. The image was analyzed through three aspects-cognitive, affective and conative, then further study was taken to figure out the factors that influence Chinese tourists’ satisfaction on the key components-attractions, entertainment, accommodation and restaurants. The result suggested that Phuket is positively accepted as a mature and developed destination with prominence on natural attractions. However, the critics are mainly about its over tourism. Key Words - Content Analysis, Destination Image, Independent Chinese Tourists, Online Reviews, Phuket, Satisfaction, Text Mining, User-Generated Content.
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