DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLNE-11510

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-4,Issue-3  ( Mar, 2018 )
Paper Title
Doing Business in India
Author Name
Ron Berger, Ram Herstein, Drori Netanel
Affilition
College of Law & Business, 26 Ben Gurion St, Ramat Gan, Israel& Sheffield Hallam Business School, City Campus, Sheffield, UK College of Law & Business, 26 Ben Gurion St, Ramat Gan, Israel
Pages
35-38
Abstract
Managers of multinational enterprises (MNEs) from developed economies are often cautioned to understand the cultural environment of countries in which they would do business. This is particularly true in the case of emerging economies, and even more so in those like India with which most MNEs would have relatively limited experience. This study examines mechanisms that are pertinent to Indian business culture.We develop an instrument to measure three dimensions of Jaan-Pehchaan and test whether they elicit different reactions This insight can be crucial for MNEs that would enter Indian markets.
  View Paper