DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-1 ( Jan, 2018 ) | |||||||||
Paper Title |
Consumer Switching Intention, What Factors that affects it? | |||||||||
Author Name |
Siti Khoiriyah, Lilik Wahyudi, Muh Juan Suam Toro, Amina Sukma Dewi | |||||||||
Affilition |
Faculty of Economics and Business Universitas Sebelas Maret, Central Java, Indonesia | |||||||||
Pages |
80-83 | |||||||||
Abstract |
This study proposes a conceptual framework to investigate the antecedents of switching intention. Using purposive sampling, 152 small medium enterprises are involved as respondent. Structural equation modeling (SEM) analysis is employed to analyze the hypothesis formulated. The antecedents of switching intention are satisfaction, switching benefits, switching cost, and perceived switching value. The results indicate that switching benefits and perceived switching value have significant and positive effect on switching intention. Meanwhile, switching cost has significant negative effect on switching intention. Moreover, switching cost and switching benefit both have significant effect on switching intention, but has a different direction of effect. In this study, satisfaction with the fuel used previously has no effect on the switching intention. Keywords - Perceived Switching Value, Satisfaction, Switching Benefits, Switching Cost, Switching intention. | |||||||||
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