DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-9708

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-3,Issue-10  ( Oct, 2017 )
Paper Title
Transforming their Macro-Environment: How Can Firms Advance Macro-Systemic Innovation?
Author Name
Kahlert
Affilition
University of St .Gallen,Switzerland
Pages
51-62
Abstract
Some of the most promising innovations, such as autonomous driving or e-mobility, depend not only on advanced technology and superior product performance but on transformations in the broader external environment. Shaping the environment in a favorable way is a core entrepreneurial activity that has not received sufficient attention in the innovation literature. Our paper adopts a stakeholder management perspective and employs a multi-case study approach to study how firms can work towards the required transformation of the environment. Building on interviews with managers and stakeholders in the European automotive industry we derive a framework that distinguishes three dimensions along which companies can act (orientation, directness, migration approach). We derive and discuss implications for the academic literature and management practice.
  View Paper