Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
Journal Home Volume Issue |
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Issue |
Volume-3,Issue-10 ( Oct, 2017 ) | |||||||||
Paper Title |
Transforming their Macro-Environment: How Can Firms Advance Macro-Systemic Innovation? | |||||||||
Author Name |
Kahlert | |||||||||
Affilition |
University of St .Gallen,Switzerland | |||||||||
Pages |
51-62 | |||||||||
Abstract |
Some of the most promising innovations, such as autonomous driving or e-mobility, depend not only on advanced technology and superior product performance but on transformations in the broader external environment. Shaping the environment in a favorable way is a core entrepreneurial activity that has not received sufficient attention in the innovation literature. Our paper adopts a stakeholder management perspective and employs a multi-case study approach to study how firms can work towards the required transformation of the environment. Building on interviews with managers and stakeholders in the European automotive industry we derive a framework that distinguishes three dimensions along which companies can act (orientation, directness, migration approach). We derive and discuss implications for the academic literature and management practice. | |||||||||
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