DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-9248

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-3,Issue-9  ( Sep, 2017 )
Paper Title
Tourism Marketing: Criminal Acts Against Tourists and Strategies to Overcome
Author Name
Prakash Valiappan, Ahmad Azmi M.Ariffin
Affilition
Graduate School Of Business, University Kebangsaan Malaysia
Pages
50-52
Abstract
Crime, today a salient fact, an integral part of the risks we face in everyday life. In order to enhance the image of a country as a global tourism destination, the safety of the foreign tourists while touring the country must be given the highest priority by the local authority. This article offers some insights on the various criminal acts against tourists as well as strategies to overcome or minimize the problems Keywords: Tourism Marketing, Tourists Behavior, Destination Marketing
  View Paper