DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-3,Issue-9 ( Sep, 2017 ) | |||||||||
Paper Title |
E-Commerce Consumer and Context in Bangladesh | |||||||||
Author Name |
Tanveer Faruq | |||||||||
Affilition |
Ph D Researcher, Faculty of Business Studies, Bangladesh University of Professionals Mirpur Cantonment, Dhaka- 1216 | |||||||||
Pages |
1-6 | |||||||||
Abstract |
Rapid urbanization, internet and mobile penetration increase and advancement of technology and ideas have shifted consumer desire towards e-commerce business models. As e-commerce evolves in Bangladesh, there is lack of understanding on the consumers and context of people who are using this platform. Hence, through secondary study this thesis tries to find out the e-commerce scenario in Bangladesh, then it moves towards a primary survey on consumers to generate more insights on the consumers and context in Bangladesh. Index terms - E-Commerce, Digital Media, Consumers, Online. | |||||||||
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