DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-8676

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-3,Issue-7  ( Jul, 2017 )
Paper Title
In-Flight Safety Videos: Safety Measure or Marketing Gimmick?
Author Name
Norita Ahmad, Rania Al Sakaf, Rim Zakaria
Affilition
American University of Sharjah, Sharjah, UAE
Pages
43-47
Abstract
This exploratory paper discusses whether in-flight safety briefings influence the safety of passengers during a real airborne incident or are these videos just another form of an airline company’s marketing gimmick and promotional campaign. By analyzing the content of some of the popular in-flight safety videos, thispaper alsodiscusses the fundamentals of implementing a successful viral marketing campaign, and its impacton the brand image of the airlines. Keywords: marketing, tourism, airline safety videos, in-flight safety briefing, seeding strategy, word of mouth, travel, viral marketing
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