DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-3,Issue-7 ( Jul, 2017 ) | |||||||||
Paper Title |
Literature Review and Analysis of Product Involvement Between 2000 and 2015 | |||||||||
Author Name |
Lee Yu-Lun | |||||||||
Affilition |
I-Shou University, Taiwan, Postgraduate Programs in Management | |||||||||
Pages |
35-39 | |||||||||
Abstract |
Through research and analysis of consumers’ product involvement, we can know about consumers’ cognitive degrees such as product’s importance, value and interest, and predict consumers’ purchase decision, process and final purchase intention of the product. Total 37 literatures of international top marketing periodicals relating to product involved published from 2000 to 2015 are collected in this research. Through analysis and conclusion, the literature content is shown by form, including publishing periodical and literature name, construction definition, research variable role, order and proportion of publishing year of literature, proportion of number of periodicals into that of articles, research design (data collection, sample object, sampling method and statistical method) and construction measurement scale of involvement. | |||||||||
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