DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-8236

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-3,Issue-5  ( May, 2017 )
Paper Title
Managing Strategic Alliances of Thai Professional Football Clubs with their Foreign Counterparts
Author Name
Komkrit Rattamanee
Affilition
Faculty of Science and Technology, Suan Sunandha Rajabhat University, No. 1 U-thong Nok Road, Bangkok, Thailand
Pages
15-16
Abstract
This research aims to investigate the management of Thai professional football clubs’ strategic alliances with their foreign counterparts by utilizing the qualitative methods. The qualitative data collection method was an in-depth interview with the seven senior managers of professional football clubs, such as Bangkok Glass F.C., Chainat Hornbill, Chonburi F.C., Muang Thong United, Army United, Supanburi F.C. and BEC Tero Sasana. The results showed that the management focused on the selection of the foreign counterparts which emphasized on the youth team development. The organization structure was determined by top level management in providing convenience and collaboration. Keywords: Management, Business Alliance, Professional Football Club
  View Paper