Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
Journal Home Volume Issue |
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Issue |
Volume-3,Issue-5 ( May, 2017 ) | |||||||||
Paper Title |
Corporate Customers' Reaction to Post-M&A Integration in Banking Sector: A Qualitative Study of The Indian Banking Industry | |||||||||
Author Name |
Ritu Chhikara, Mohammad Tayeenul Hoque, Safia Bano | |||||||||
Affilition |
BML Munjal University, India; Norwich Business School, UK; University of Balochistan, Quetta | |||||||||
Pages |
33-35 | |||||||||
Abstract |
Customer reaction, Marketing, M&A | |||||||||
View Paper |