DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
||||||||
Issue |
Volume-3,Issue-4 ( Apr, 2017 ) | |||||||||
Paper Title |
Observations on The Obstacles of Online Entry Mode for Foreign Companies Expanding to China | |||||||||
Author Name |
Gevorg (George) Grigoryan | |||||||||
Affilition |
Business Administration, Hohai University, Nanjing, China | |||||||||
Pages |
40-46 | |||||||||
Abstract |
This paper looks into various entry modes that foreign firms choose for the Chinese market. Based on researcher’s field work, observations are described about the obstacles of online entry mode that foreign firms face in China. In conclusion, comparisons are made between the literature and the author’s observations on entry modes in China. It is suggested that online entry mode as a single market entry strategy encounters many obstacles and, thus, is largely inefficient in China. Keywords- entry mode, internationalization, China, FDI, online entry mode, e-marketing, e-commerce, Baidu, TMall, WeChat. | |||||||||
| View Paper | ||||||||||
