DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-2,Issue-9, Special Issue-1 ( Sep, 2016 ) | |||||||||
Paper Title |
Web-Based Customer Relations Ability of Insurance Companies in United Kingdom and Turkey: An Analysis With Multi-Criteria Decision Making | |||||||||
Author Name |
Emir Huseyin Ozder, Erdem Kirkbesoglu | |||||||||
Affilition |
Faculty of Commercial Sciences, Baskent University, Turkey | |||||||||
Pages |
75-78 | |||||||||
Abstract |
This study aims at (1) testing the ability of insurance companies at providing information to current and prospective policyholders and (2) determining prominent multinational insurance companies in this process in two separate international markets (UK and Turkey).For this purpose, two Multi-Criteria Decision Making analysis methods are used. AHP and PROMETHEE analysis show that there is a contextual differentiation between two countries and multinational insurance companies which is successful to reach customers via internet in UK have not same affect in Turkey. Keywords— Insurance, Multi-criteria Decision Making, AHP, PROMETHEE, Customer Relations. | |||||||||
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