DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-4825

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-2,Issue-6  ( Jun, 2016 )
Paper Title
Paradigm Shift In Mobile Marketing And E-Commerce: The Indian Perspective
Author Name
Sayani Coomar, Mita Mehta, Arti Chandani
Affilition
Student, PGPM, Symbiosis Institute of Management Studies, Symbiosis International University, Pune Faculty, Symbiosis Institute of Management Studies, Symbiosis International University, Pune
Pages
32-36
Abstract
Internet has become the way of life for most of us and e-commerce has seen an unprecedented growth in the last decade. The mobile marketing has also increased many folds along with e-commerce. The present study aims to find the most preferred format for the consumers who do transactions online. The researchers have collected the data by administering a questionnaire and the results have been analysed using tools like correlation, Anova etc. The convenience factor has emerged as one of the most important reasons for the consumers to go online. Keywords— E-commerce, M-commerce, online marketing, consumer behaviour, mobile application platform.
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