DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-2,Issue-1 ( Jan, 2016 ) | |||||||||
Paper Title |
A Theory Of Organizational Image Management | |||||||||
Author Name |
Joseph Eric Massey | |||||||||
Affilition |
Walden University | |||||||||
Pages |
1-6 | |||||||||
Abstract |
Organizational image management is a theoretically-driven process model, which postulates that organizations must create, maintain, and in many cases regain a legitimate image of themselves in the eyes of their stakeholders. The theory is explicated and important variables in the process are examined, including organizational credibility, identity, image, and reputation. The model provides integrated marketing communication (IMC) scholars and practitioners a theoretical model on which to base their work. Keywords- Image, Legitimacy, Reputation, Integrated Marketing. | |||||||||
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