DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-1,Issue-8 ( Sep, 2015 ) | |||||||||
Paper Title |
Cross-Cultural Study: Value Perception On Fashion Luxury Purchase | |||||||||
Author Name |
Rarascynanthia, Yi Wang, Richard Kennon | |||||||||
Affilition |
The University of Manchester, The University of Manchester, The University of Manchester [email protected], [email protected], [email protected] | |||||||||
Pages |
155-158 | |||||||||
Abstract |
The study is comparing the value perception of fashion luxury market between Indonesian Market as an emerging-collectivistic country and United Kingdom as developed-individualistic market using Systematic Equation Modelling (SEM). There are no significant differences between the value perceptions of luxury in Indonesian market and UK market. Keywords— Luxury, Fashion, Emerging, Value perception, Cross-cultural study | |||||||||
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