DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-2807

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-1,Issue-7  ( Aug, 2015 )
Paper Title
The Influence Of Expertise On Aesthetic Emotion: A Neuroaesthetic Approach
Author Name
Yu-Chu Yehab, Wei-Chin Hsuc, Chung-Wei Lind, Pei-Hsin Li
Affilition
Institute of Teacher Education, National Chengchi University, Taiwan Research Center for Mind, Brain & Learning, National Chengchi University, Taiwan 3 Graduate Institute of Applied Science and Technology, National Taiwan University of Science and Technology, Taiwan Department of Education, National Chengchi University, Taiwan
Pages
40-42
Abstract
This study aimed at exploring the neural mechanisms underlying aesthetic emotion when people with different levels of expertise view designed products. Twenty-six college students participated in a fMRI experiment in which an event-related paradigm was employed. The findings suggest that the right sub-gyrus and inferior parietal lobule are related to the induction of positive emotion for people with a high level of expertise in designed products, whereas the inferior parietal lobule and inferior frontal gyrus are related to the provoking of negative emotion for people with a low level of expertise in designed products. Index Terms- aesthetic emotion, neuroaesthetics, expertise, fMRI
  View Paper