DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-2296

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-1,Issue-5  ( Jun, 2015 )
Paper Title
Malaysian Consumer’s Purchase Intentions Towards Private Labels
Author Name
Shahid Bashir, Najmeddin Sadeg Tumi, Safdar Abbas, Mushtaq Ahmad, Sabbar Dahham Sabbar
Affilition
Infrastructure University Kuala Lumpur, Malaysia (IUKL)
Pages
87-89
Abstract
This research was conducted with a purpose of examining the relationship among Malaysian consumer’s purchase intentions towards private labels and the variables such as collectivism culture and consumer’s perceived risk. Two research hypotheses were proposed to attain research purpose. Consumers of famous retail stores (e.g. Tesco, Giant etc.) at Malaysian state (Selangor) were chosen as a sampling framework for this study. The assumed sample size was 400. The outcome shows that there was relationship found among all the given variables, which means that both of the research hypotheses were found to be supported. Index Terms— Marketing, Consumer, Purchase Intention, Branding, Private Labels
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