DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-10,Issue-2 ( Feb, 2024 ) | |||||||||
Paper Title |
Consumer Behavior Analysis in E-Commerce | |||||||||
Author Name |
Seroualia Rania, Rhajbal Zineb | |||||||||
Affilition |
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Pages |
38-39 | |||||||||
Abstract |
The integration of technology and digitization into the purchasing processes has empowered consumers to increasingly engage in online shopping. This study explores the intersection of consumer behavior in e-commerce and neuromarketing, delving into the impact of technology on the decision-making process. The aim of e-commerce is to reduce the distance between consumers and products/services. This article first seeks to understand consumer behavior while identifying purchase motivations and barriers. Neuromarketing is introduced as a complementary method to traditional marketing, delving deep into consumer behavior and purchase intentions. Keywords - Digitalization, E-Commerce, Neuromarketing | |||||||||
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