DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-9,Issue-5 ( May, 2023 ) | |||||||||
Paper Title |
Measuring the Impact of Advertising Elements on Female Consumers’ Purchasing Intentions Towards Beauty Products - Egypt Applied Study | |||||||||
Author Name |
Khadijah Amin Dowidar, Taha Kassem, Eiman Negm | |||||||||
Affilition |
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Pages |
6-10 | |||||||||
Abstract |
This research discusses the impact of advertising elements on female consumer purchasing intentions towards beauty products. The study relied on the use of the analytical descriptive approach, with the aim of answering the study‟s questions and reaching the results of hypothesis testing. The results of the study concluded that AD Textual elements have a significant positive effect on Beauty products purchasing intentions, AD Visual elements have a significant positive effect on Beauty products purchasing intentions. This research would be helpful to beauty industry marketers preparing new campaigns targeting females. Keywords - Functional Content, Hedonic Content, Ad Visual Element, Ad Textual Elements, Purchasing Intentions | |||||||||
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