DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-8,Issue-6 ( Jun, 2022 ) | |||||||||
Paper Title |
Best Advertising Techniques For Jordanian Restaurants On Social Media Platforms | |||||||||
Author Name |
Nader A. B. Al Theeb, Walid Hamaydeh, Bashar Abuharb | |||||||||
Affilition |
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Pages |
1-4 | |||||||||
Abstract |
Abstract - The usage of social media has been increasing day by day. People irrespective of their age, gender have been spending a lot of their time on social media. The main aim of this research is to find a reliable way of advertising the food products of restaurants on various platforms of social media using Analytical Hierarchy Process (AHP). It is found that social media is about 73% more efficient than the traditional ways to reach the customers of restaurants. Additionally, Facebook is found to be the best platform for this purpose. Keywords - Food products; Analytical hierarchy process; Social media advertising | |||||||||
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