DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-7,Issue-4 ( Apr, 2021 ) | |||||||||
Paper Title |
Effects of Website Interface on Customer Experience and The Consequences of Customer Engagement Intention in Online Booking Services | |||||||||
Author Name |
Le Tran-Thien-Y ,Ja-Shen Chen | |||||||||
Affilition |
College of Management, Yuan Ze University, Taoyuan, Taiwan, R.O.C. Department of International Business, College of Economics, Can Tho University, Vietnam. | |||||||||
Pages |
63-70 | |||||||||
Abstract |
This study proposes a model to discuss the interrelationships among website interface attributes, online customer experience, and customer engagement intention in online hotel booking services. A quantitative approach of collecting 608 usable online questionnaires was conducted, using SPSS and AMOS to analyze the measurement model and proposed hypotheses. The results demonstrated that customer experience was affected by the information attributes, service attributes, and technical attributes of the websites. Furthermore, customer experience was found to be positively related to customer engagement intention on the online booking services. Keywords - Online Experience, Customer Engagement, Website Interface, Self-Service, Hotel Booking Service. | |||||||||
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