DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-17388

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
Journal Home
Volume Issue
Issue
Volume-6,Issue-2  ( Feb, 2020 )
Paper Title
Impact of Color on the Web User's Perception: A Moroccan Exploratory Study
Author Name
Zineb Lahmidi, Amina Aomari
Affilition
Mohammed V University of Rabat, Morocco
Pages
72-76
Abstract
Our exploratory study aims to discover Moroccan webmasters perception of the atmospheric component "color", in the context of e-commerce sites. The purpose is to identify the factors likely to affect the perception of the Moroccan web user. The literature review on this topic has allowed us to highlight the specificities of the color stimulus in the context of e-commerce. The conducted qualitative study via semi-directive interviews has brought to light the variables of our research confronted to the results of the literature. Keywords - Color, Perception, Influence, Webmasters, Internet User, E Commerce.
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