DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-5,Issue-7 ( Jul, 2019 ) | |||||||||
Paper Title |
Online Shopping: How The Business Product Category Affects The Consumer Trust to Purchase Online in Malaysia | |||||||||
Author Name |
Mariani Mohd Dahlan | |||||||||
Affilition |
Centre for Instructional Technology & Multimedia University of Science Malaysia Penang, Malaysia | |||||||||
Pages |
36-39 | |||||||||
Abstract |
This research aims to establish a preliminary assessment about how the business product category affects the consumer trust to purchase online in Malaysia. A quantitative method was used for the research in which numerical data collection from a targeted population. The data obtained was analyzed by carrying out descriptive statistical techniques. The research revealed that apparels; computer and mobile gadgets; and electric and electronic appliances are the main three categories that were trust by the respondent to an online shopping. The results also indicated that most of the respondents, 64.5% choose the cheapest price for the selected items before making a purchase. Finally, online users in Malaysia show a high degree of confidence in social media and e-commerce platforms such as Facebook and Shopee for online shopping. Keywords – Online Shopping, Consumer Trust, Facebook, Shopee, Product Category, E-commerce | |||||||||
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