DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-5,Issue-4 ( Apr, 2019 ) | |||||||||
Paper Title |
Strategic Group Mapping of The Private Higher Education Institutions in Muscat Governorate, Sultanate of Oman | |||||||||
Author Name |
Anna Stalinska, Oxana Chorna. | |||||||||
Affilition |
Modern College of Business and Science, Oman | |||||||||
Pages |
1-7 | |||||||||
Abstract |
The article presents the descriptive analysis of competition among private higher education institutions in Muscat, Sultanate of Oman, and identifies main competitors’ clusters using ‘strategic group mapping’ tool. Analysis of competitors in the market of private higher education institutions of Muscat and implementation of such mapping can provide important feed to formulating marketing strategies for particular private higher education institution in Muscat. Index Terms - Competition, Private Higher Education Institutions, Strategic Group Mapping. | |||||||||
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