DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-5,Issue-1 ( Jan, 2019 ) | |||||||||
Paper Title |
A Study on How Emotional Branding is an Emerging Marketing Trend in India | |||||||||
Author Name |
Sagarika Khanna | |||||||||
Affilition |
Student, Narseemonjee College Of Commerce And Economics, Bhaktivedanta Swami Marg, Gulmohar Road, Juhu Scheme, Vile Parle West, Mumbai, Maharashtra 400056 | |||||||||
Pages |
9-11 | |||||||||
Abstract |
This study analyzes how emotional branding is an emerging marketing trend in India. It throws light on the power of emotional branding while explaining how brands can develop their emotional branding strategy. Index terms - Emotional branding, Customer loyalty, Branding, Marketing. | |||||||||
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