DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-12 ( Dec, 2018 ) | |||||||||
Paper Title |
Effect of Creative Tourist Experience and Leisure Enjoyment to Behavioral Intention on Marine Tourism Destination | |||||||||
Author Name |
Syafruddin Chan., Muslim A Djalil, Said Musnadi | |||||||||
Affilition |
Management Department, Syiah Kuala University Darussalam, Banda Aceh, Indonesia, 23111 | |||||||||
Pages |
45-53 | |||||||||
Abstract |
This paper aims to review variables that affect behavioral intentions of environmental concerns tourist segment on marine destination tourism. The role of creative experience to improve behavioral intention has already been discussed by many scholars before, but the one that related to marine tourism destination in remote area such as Sabang, the reference is limited. Of the six hypothesis tested, all of them were accepted, hypothesis no 6 the effect of Creative Tourist Experience to Behavioral Intention has been rejected because it has Critical Ratio value <1.96 and P value > 0.005. Meanwhile, when viewed from estimate coefficient, the variable that has bigger contribution to increase behavioral intention of tourist is Tourist Satisfaction. The contribution is up to 40,6% | |||||||||
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