DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-11 ( Nov, 2018 ) | |||||||||
Paper Title |
Financial Innovation Adoption in Aging Society | |||||||||
Author Name |
Namthip Prommasut, Pornpipat Kaeokla, Tawamin Kruasom | |||||||||
Affilition |
Faculty of Management Science, Ubon Ratchathani University, Thailand | |||||||||
Pages |
78-82 | |||||||||
Abstract |
Financial technology plays important role in the present. Many countries move forwards to be aging society especially Thailand. The objective of this study was to investigate the characteristics of financial adoption in aging society. The qualitative approach was employed for this study. The ten key informants were purposive selection on the criteria of having and not having experience in using internet mobile banking application and age in elder ranged. An in-depth interview by 45 to 60 minutes with tape recording was hold. Content analysis was used to analyze and interpret data from interview. In findings, the elders concern with perceived usefulness, image, job relevance, perceived ease of use, perceived channel, and safety of use. Keywords - Financial Innovation Adoption, Aging Society, Elder, Thailand | |||||||||
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