Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
Journal Home Volume Issue |
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Issue |
Volume-4,Issue-10 ( Oct, 2018 ) | |||||||||
Paper Title |
Formulating Mission: How Perceptions of Corporate Purpose Affect the Formulation of the Mission | |||||||||
Author Name |
Karel Slintak | |||||||||
Affilition |
Tomas Bata University in Zlín | |||||||||
Pages |
74-77 | |||||||||
Abstract |
The aim of this article is research of the relationship between firm´s purpose and formulation of mission. The article is based on quantitative research in form of questionnaires distributed between companies in the Czech Republic. We have verified two hypotheses: (1) Is there a statistically significant difference between articulating a mission and firm´s purpose; (2) Is there a statistically significant difference between specific expression of the mission and firm´s purpose. We revealed a statistically significant difference between perception of firm´s purpose and formulation of their mission. On the other hand, no statistically significant differences were noticed between concrete mission interpretation and firm´s purpose. Given that more than 60% of companies perceive their purpose in the form of profit (make money), we can interpret this finding as one of the main reasons for the absence of mission in more than a quarter of companies surveyed. Index Terms - Articulating A Mission, Firm´S Goal, Profit, Purpose Of Firms, Shareholder Value, Service To Society | |||||||||
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