DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-10 ( Oct, 2018 ) | |||||||||
Paper Title |
An Empirical Study of the Relationship among Customer-Oriented Process, E-Commerce Applications, and Business Performance | |||||||||
Author Name |
Chao-Hsiung Lee | |||||||||
Affilition |
National Chung Hsing University | |||||||||
Pages |
33-39 | |||||||||
Abstract |
In this study, the author investigated the business performance (financial performance) by examining the factors of “customer-oriented Process,” “E-Commerce applications,” “customer satisfaction,” and “business internal performance (non-financial performance)” from the business process survey. It indicates that the customer satisfaction and business internal performance (non-financial performance) could be improved by the way of E-commerce applications, operational processes, and customer-know-ledge processes. Besides, it is evidenced that the business performance (financial performance) could be improved by customer satisfaction and business internal performance. Keywords - Customer Relationship Management (CRM), E-Commerce, Customer Satisfaction | |||||||||
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