DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-9 ( Sep, 2018 ) | |||||||||
Paper Title |
Brand Schematicity: The Case of Airasia | |||||||||
Author Name |
Maneenun Wattanasaranont, Anon Khamwon | |||||||||
Affilition |
MBA Marketing Student, Faculty of Business Administration and Accountancy, Khon Kaen University, Thailand Lecturer in Marketing, Faculty of Business Administration and Accountancy, Khon Kaen University, Thailand | |||||||||
Pages |
4-6 | |||||||||
Abstract |
The study aims to investigate the component of Brand Schematicity of Air Asia. The data was collected by questionnaires from 400 Thai customers. Then data was analyzed by using Exploratory Factor Analysis (EFA). The EFA result revealed the essential factor of Brand Schematicity. Keywords - Brand Schematicity, AirAsia | |||||||||
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