DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-9 ( Sep, 2018 ) | |||||||||
Paper Title |
Seeking Opinion Leaders on Twitter: The #Delete Facebook Campaign | |||||||||
Author Name |
Young Joon Lim, Jennifer Lemanski | |||||||||
Affilition |
The University of Texas Rio Grande Valley, The University of Texas Rio Grande Valley | |||||||||
Pages |
79-86 | |||||||||
Abstract |
In the wake of the Cambridge Analytica scandal, some opinion leaders show their public and personal motive to call for action against Facebook on the Twitter network. This study analyzes the #deletefacebook campaign, seeking opinion leaders who initiate and popularize it on Twitter. By using NodeXL, this study visualizes and identifies the procedures of how a Twitter campaign goes viral by influential people on Twitter. Index Terms - Cambridge Analytica, #deletefacebook, Opinion Leaders, Twitter | |||||||||
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