DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-9 ( Sep, 2018 ) | |||||||||
Paper Title |
Improving Customer Relationship Management (CRM) in Banking Sector using Data Mining | |||||||||
Author Name |
M. Mubasher Hassan, Tabasum M. | |||||||||
Affilition |
ASSISTANT PROFESSOR, DEPT. OF ITE BGSB UNIVERSITY RAJOURI (J&K) LECTURER, DEPT. OF COMPUTER SCIENCE SCHOOL EDUCATION GOVT. OF J&K | |||||||||
Pages |
63-68 | |||||||||
Abstract |
The rapid increase in volume of data on daily basis can best be utilized to retrieve the useful information using data mining approach for enhancing Customer Relationship Management (CRM). The banking or financial sectors are more or less directly or indirectly customer driven organizations and retention cum satisfaction level of a customer is must. In this paper the diverse parameters of customer satisfaction level have been taken into considerations using data mining techniques to ultimately improve the CRM. Making the right decision by taking into account the deep insight of data mining techniques is the focus of this paper in order to improve the CRM Keywords - CRM, Data Mining, Segmentation, Clustering and Patterns | |||||||||
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