DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-8 ( Aug, 2018 ) | |||||||||
Paper Title |
A Simple Method to Value Anti-Piracy Technology in the Recorded Entertainment Industries | |||||||||
Author Name |
W. D. Walls, Patrick J. Harvey | |||||||||
Affilition |
Economics Department, University of Calgary, Canada School of Accountancy, The Chinese University of Hong Kong | |||||||||
Pages |
70-74 | |||||||||
Abstract |
This paper develops a methodologically sound framework for valuing anti-piracy technologies used in the recorded entertainment industries. The method is consistent with the `nobody knows'' principle because it does not rely upon the calculation of a counterfactual `but for piracy' forecast. The developed method is applied in the context of the motion-picture industry to value digital watermarking technology; sample calculations are provided for theatrical box-office revenue, distributor revenue, and home video revenue. Keywords - Counterfeiting, Piracy, Recorded Entertainment, Motion-Picture Industry, Nobody Knows, Valuation Method | |||||||||
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