DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-8 ( Aug, 2018 ) | |||||||||
Paper Title |
The Expectation, Perception and Brand Loyalty of Students of Public Universities in North-Eastern Thailand | |||||||||
Author Name |
Ladda Vatjanasaregagul, Nudchanard Buasudta | |||||||||
Affilition |
Assoc. Prof. Dr, Mrs. | |||||||||
Pages |
35-38 | |||||||||
Abstract |
The objectives of this research were 1) to study students‟ expectations and perceptions of services provided by public universities in north-eastern Thailand. 2) to compare students‟ expectations and perceptions of services provided by public universities in north-eastern Thailand. 3) to study the relationship between perceptions of service quality and brand loyalty of students to public universities in north-eastern Thailand. The populations were 60,834 undergraduate students in public universities in north-eastern Thailand. The samples were 402 undergraduate students chosen by Taro Yamane‟s formula. The research instrument was a questionnaire. Data were analyzed by using frequency, percentage, mean, standard deviation (S.D.), Pearson correlation coefficient, and t-test. The results were: 1) the students‟ expectations and perceptions of services provided by public universities in north-eastern Thailand were at the „the most satisfied‟ level. 2) The comparison between students‟ expectations and perceptions of services provided by public universities in north-eastern Thailand was not different. 3) The relationship between perceptions of service quality and brand loyalty of students to public university in north-eastern Thailand was related in a „high‟ level statistical significant different at 0.01 level. Index Terms - Brand Loyalty, Public Universities in North-Eastern Thailand, Service Quality. | |||||||||
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