DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-8 ( Aug, 2018 ) | |||||||||
Paper Title |
The Use of Big Data and Data Analytics in The Hospitality Industry | |||||||||
Author Name |
Shihui Shen, Robin Poston, Zabihollah Rezaee | |||||||||
Affilition |
Fogelman College of Business and Economics, The University of Memphis | |||||||||
Pages |
12-13 | |||||||||
Abstract |
Big Data and data analytics have made significantprogress worldwide in all industries in the past decade. The use of Big Data and data analytics affectshotel management in many ways by influencing how hospitality businesses are conducted, their performance is measured and their risks are assessed and disclosed.However, Big Data and data analytics application in the hospitality industry including resort and hotel businesses is at an early stage.This paper explores the use of Big Data and data analytics in identifying, assessing, managing and disclosing business activities of the hospitality industry. Keywords - Big Data, Data Analytics, Hospitality Industry, Hotel Management, Financial Reports | |||||||||
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