DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-7 ( Jul, 2018 ) | |||||||||
Paper Title |
Organization and Consumer intentions to use E-commerce in Morocco: an empirical study | |||||||||
Author Name |
Salma El Ghazouli, Imad El Khalkhali | |||||||||
Affilition |
Ecole Nationale de Commerce et de Gestion de Tanger-Université Abdelmalek Essaâdi -Maroc | |||||||||
Pages |
82-88 | |||||||||
Abstract |
This research focuses on the study of the factors influencing the intention of adopting and using electronic commerce by the consumer and the Moroccan entrepreneur. The interest was to identify the main perceptions related to the adoption of this technology in the aim, on the one hand, to contribute to the progress of research with regard to the question of adoption of technologies, and on the other hand to seek to Understand the reasons for the relatively low adoption level of e-commerce in Morocco. Keywords - Adoption, Consumer, E-commerce, entrepreneur, intention, use. | |||||||||
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