DOIONLINE

DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-13200

Publish In
International Journal of Management and Applied Science (IJMAS)-IJMAS
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Volume Issue
Issue
Volume-4,Issue-7  ( Jul, 2018 )
Paper Title
The Impact of Social Media Factors on Information Security Compliance
Author Name
Ryowhoa Lee, Inho Hwang, Sungho Hu
Affilition
Department of education, Chung-Ang University, Korea School of Knowledge-Based Management, Chung-Ang University, Korea Department of Psychology, Chung-Ang University, Korea
Pages
14-18
Abstract
The purpose of this study is to verify effectiveness of social media factors on information security compliance. As a result, social media factors has become an important part of integrated marketing. The model divided process of social media marketing into three links which were information sources, information processing and security. In this process, social media marketing, level of information, perceived risk, degree of involvement would influence the user's information security compliance through a complex path. Finally, it found that the root causes of information security were consist of the external area (social media information) and internal area(level of information). Keywords - Social Media, Information Security, Information Security Compliance, Level of Information, Perceived Risk
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