DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-7 ( Jul, 2018 ) | |||||||||
Paper Title |
Explorations in Professional Competency of Travel Industry Professionals in Taiwan | |||||||||
Author Name |
Jen-Chia Chang, Shan-Pei Chen | |||||||||
Affilition |
Institute of Technological and Vocational Education, National Taipei University of Technology, Institute of Technological and Vocational Education, National Taipei University of Technology and Department of Tourism and Hospitality, Taipei City University of Science and Technology | |||||||||
Pages |
4-9 | |||||||||
Abstract |
This study examined the current operational challenges that the travel industry faces as its environment continues to change, and explores the capabilities that travel industry professionals should possess. With the used of focus group interviews, this study discussesed the professional competency of travel industry professionals, and successfully demonstrates the knowledge (K), skills (S), and attitude (A) required by travel industry professionals, while also analyzed the duties and tasks that travel industry professionals must possess, including: Market Operation Analysis, Business Development, Product Development, Risk and Conflict Management, Marketing Strategy Implementation and the 6 dimensions, 24 knowledge, 24 skills and 5 attitudes of Customer Relationship Management. Keywords - Professional Competency, Travel Industry, Professionals, iCAP, OCS (Occuspational Competency Standard), competency standard | |||||||||
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