DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-5 ( May, 2018 ) | |||||||||
Paper Title |
Evaluation of Training on Marketing Performance-A Case Study of a State-Owned Credit Card Issuing Bank in Taiwan | |||||||||
Author Name |
Lin, Chien-JU | |||||||||
Affilition |
Graduate Institute of Technological and Vocational Education, National Taipei University of Technology, Taiwan | |||||||||
Pages |
39-43 | |||||||||
Abstract |
This study used a quasi-experimental, difference-in-difference methodology with a panel dataset of a state-owned credit card issuing bank in Taiwan. The differences-in-differences model suggests there is positive impact on training to marketing performance. Keywords - Differences-in-differences Model, Evaluation, Marketing Performance, Panel Data, Training, Working Environment | |||||||||
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