DOIONLINE 
DOIONLINE Publish In |
International Journal of Management and Applied Science (IJMAS)-IJMAS |
 Journal Home Volume Issue |
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Issue |
Volume-4,Issue-5 ( May, 2018 ) | |||||||||
Paper Title |
Marketing on IoT/FoT Platforms | |||||||||
Author Name |
Karthik Raj Karunanithi, Padmapriya Radhakrishnan | |||||||||
Affilition |
Student (MBA), Thiagarajar School of Management, Pamban Swamy Nagar, Thirupparankundram, Madurai 626005 | |||||||||
Pages |
69-72 | |||||||||
Abstract |
This paper approaches the problem of understanding the customer by utilizing the potential of advanced Information Technologies such as the Internet of Things and the Facebook of Things. The later technology is a build up on the Internet of Things that provides the system with a certain level of intelligence which is utilized for the purpose of building and connecting smarter devices. This paper argues that the same can also be utilized for marketing purpose as well, because in a machine-dependent world, understanding of machines leads to understanding of people as well. Further this paper proposes a framework based on which FoT can be improvised to focus on the marketing purposes as well. Keywords - Marketing, Internet of Things, Facebook of Things, STP | |||||||||
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